MYD

Manage Your Deal is an investment platform that connects investors with startups, streamlining the investment process and paperwork.

Product: MYD

Role: UX UI Designer

Team: CEO, CTO, Project Manager, Front and Back end developers and Marketing Manager.

Time: 3 months

Design Challenge: How can we provide a comprehensive set of tools for managing deals to both investors and startups?

Context:

MYD is a platform where investors can discover startups and invest in them and startups can showcase their projects in other to find investors. All tools are integrated in the same platform: Marketplace, investment process, communication tools and more.

Requirements:

• Information Architecture.
  
• Wireframes and early proposals of the platform
  
• Style guide and components
  
• Design of all pages and modules.

Process

The process began with a complete analysis of a UX study preliminary done by a research company. This study included user interviews, personas, and an outline of the global scope.
With this study in hand, I examined the investors and startups interviews, analysed the findings, and added my own conclusions and recommendations. Also cross-functional meetings with people from every team, helped me to rapidly get more context and understand user needs and the project needs.

Also did a competitor analysis to understand more about the world of investor-startups and see what has been done by other platforms.

As a team we performed several meetings to decide the MVP and the further iterations of the project. It was decided to give priority to the marketplace and the discovery tools.

Jobs to be done

• As an investor, when looking for opportunities to invest in, I want a comprehensive overview of all potential investment opportunities and access to detailed information, so I can make conscious decisions.
• As a startup, I want to have tools that help me to showcase and pitch my project, so I can find investors faster.
• As an investors, I want to have a guided investment process, so I can quickly accomplish my goals
• As I a startup, when communicating with investors, I want to have all my tools and file transfer in the same place, so I can be more effective.

Based on these jtbd, it was decided to include in the scope the following features:

Information architecture

User flows

Wireframes

Style guide & UI Components

After approval of the architecture and wireframes, I developed the style guide and components for the dashboard and other pages. The original colors were required to be maintained, but I added two more to enhance contrast and improve data visualization.

Colors

Typography

Components

Cards

Dropdowns

CTAs

Chat

Activity stream

Mockups

I delivered the each module of the project at the en of each design sprint, including detailed instructions outlining the interaction of each element within the interface. I also added some spacing and measurement guidance. The Figma Inspect tab is also used regularly by the development team. The seamless integration of these tools has proven to be well-received by the team.